Frequently asked questions
Find the answer to your question in our FAQs
- How do I join Marketing Labs?
- Where do I start?
- Where can I see my in-progress and completed courses?
- What is Marketing Labs?
- Who is Marketing Labs for?
- How much does Marketing Labs cost?
- What languages are available?
- How do I change the language of Marketing Labs?
- Do I need to allow Skilljar to use my data?
- How is my data used?
- How do I delete my Marketing Labs data?
- How do I reset my Marketing Labs account password?
- Where will I receive emails sent from Marketing Labs?
- I'm not receiving emails that I expect to. How can I resolve this?
- How do I unsubscribe from Marketing Labs emails?
Learning paths and self-paced courses
- What is a learning path?
- Do I need to pass the knowledge checks to complete a course?
- Do you offer instructor-led courses?
- How do I review which live workshops I'm registered for?
- How do I add a live workshop I've registered for to my calendar?
- How do I launch a virtual live workshop that I'm registered for?
- How can I prepare for and engage in a virtual live workshop?
- How do I cancel my live workshop registration?
- Can I watch a live workshop recording?
- How do I become certified?
- Are certifications individual achievements?
- Are there any prerequisites to take each certification exam?
- How can I prepare for each exam?
- What can I expect for each exam?
- Can I use notes during the exam?
- How much time do I have to complete each exam?
- What score do I need to pass each exam?
- What happens if I do not pass an exam on the first try?
- When does my certificate expire?
- Where can I find my certificate expiration date?
- How do I recertify?
- Where can I access and download my certificate?
- How do I change my name on my certificate?
- How do I add my certificate to my LinkedIn profile?
LinkedIn Certified Marketers program
- What is the LinkedIn Certified Marketers program?
- How do I become a LinkedIn Certified Marketing Insider?
- I've earned a valid certificate for all certification exams. How do I get access to the Insiders experience?
- How do I add my Insiders badge to my Marketing Labs profile?
- How do I get notified about upcoming Insiders Scoop events?
- How do I become a LinkedIn Certified Marketing Expert?
- What devices can I use to take courses?
- I'm not able to access lesson content. How can I resolve this?
- How do I give feedback about a course?
- How can I get help if I have other questions?
Get started
How do I join Marketing Labs?
To join Marketing Labs and start self-paced courses, live workshops, and certifications, you need a LinkedIn profile.
If you don't have a LinkedIn profile, you can create one by selecting Sign in on the site header. On the LinkedIn sign in page, select Join now and complete the steps to set-up your profile.
Learn more: Sign up to join LinkedIn, LinkedIn Help
Where do I start?
To build your LinkedIn advertising skills, start with the curated learning paths based on specific, common learning goals such as starting to advertise on LinkedIn or improving your marketing campaign strategy.
If you prefer to explore on your own and find topics relevant to you, you can find all available content from the catalog. The content available includes self-paced courses, video courses, live workshops, certification practice exams, and certification exams. Use search and filters to find relevant topics on the catalog.
Where can I see my in-progress and completed courses?
Your Marketing Labs profile has a list of your in-progress and completed courses. You can also see the certifications and Certified Marketers program badges you have earned.
About LinkedIn Marketing Labs
What is Marketing Labs?
Marketing Labs is the learning experience for marketing for LinkedIn and LinkedIn advertising products.
Who is Marketing Labs for?
Marketing Labs is available to anyone that wants to earn more about marketing for LinkedIn and LinkedIn advertising products. Anyone that has a LinkedIn profile can join Marketing Labs at no cost. Advance your marketing skills to advance your career.
How much does Marketing Labs cost?
All content on Marketing Labs including self-paced courses, live workshops, and certifications is free. Join with your LinkedIn profile to get started.
What languages are available?
Marketing Labs and most self-paced courses and certification exams are available in:
- English
- German
- Spanish
- French
- Portuguese
- Japanese
- Simplified Chinese
How do I change the language of Marketing Labs?
Marketing Labs uses the language from your browser automatically if available.
To change the language that you use for Marketing Labs, select the language from the language dropdown on the site header.
Account and access
Do I need to allow Skilljar to use my data?
Yes. When you join Marketing Labs, you'll need to allow Skilljar to use your name, photo, and the primary email address of your LinkedIn profile and share data with LinkedIn.
Skilljar is the learning management system that hosts Marketing Labs.
You can review what you agree to:
- How your data may be used: https://www.linkedin.com/help/linkedin/answer/a1594619
- LinkedIn settings: https://www.linkedin.com/psettings/permitted-services
- Skilljar terms: https://www.skilljar.com/privacy/
- Learn more: https://www.linkedin.com/help/linkedin/answer/1207
- LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
- LinkedIn User Agreement: https://www.linkedin.com/legal/user-agreement
How is my data used?
Learn more about how your data is used on Marketing Labs.
How do I delete my Marketing Labs data?
You can request your personally identifiable Marketing Labs data is permanently removed by contacting the LinkedIn support team.
How do I reset my Marketing Labs account password?
Your Marketing Labs account uses the same account as your LinkedIn profile. You can reset the password for your LinkedIn profile to reset your Marketing Labs account password.
Learn more: Reset your password, LinkedIn Help
Email notifications
Where will I receive emails sent from Marketing Labs?
You'll get emails from Marketing Labs at the primary email tied to your LinkedIn profile.
To update the email that you receive emails from Marketing Labs, you can change the primary email address of your LinkedIn account.
Once you've changed the primary email of your LinkedIn profile, you'll receive Marketing Labs and LinkedIn notifications at that email going forward.
Learn more: Manage your email address, LinkedIn Help
I'm not receiving emails that I expect to. How can I resolve this?
You'll receive emails from Marketing Labs at the primary email of your LinkedIn profile. Emails from Marketing Labs are sent from training.marketing@skilljar.linkedin.com. Add this email address to your email client (for example, Outlook, Gmail) as a known contact.
If you're not receiving emails from Marketing Labs:
- Confirm that you're checking the email account for your primary LinkedIn email
- Check your spam mailbox to confirm the email is not getting routed incorrectly
How do I unsubscribe from Marketing Labs emails?
To unsubscribe from optional emails for courses you've started, go to your Marketing Labs profile and adjust your settings. Unselect the course(s) that you want to opt-out of receiving optional emails for in the Receive optional notifications column.
When the Receive optional notifications checkbox is unchecked for a course, you'll no longer receive:
- Event reminder emails
- Engagement emails
- Post-completion emails
However, you'll continue to receive:
- Emails that are a direct result of actions you have taken:
- Course registration emails
- Course completion emails
- Event registration emails
- Event cancellation emails (cancelled by learner)
- Emails that are a result of the Marketer Education team making changes to events that affect learner event registrations:
- Event cancellation emails (cancelled by instructor)
- Event change emails
Learning paths and self-paced courses
What is a learning path?
A learning path is a curated collection of courses around a specific goal. You can take the courses in the learning path in a progressive order to build your foundational knowledge or take the courses in any order to learn what you need when you need it.
Do I need to pass the knowledge checks to complete a course?
The knowledge checks in courses are optional. You can use them to check your initial knowledge, as well as your knowledge as you progress through the course.
Live workshops
Do you offer instructor-led courses?
Yes, we offer live workshops that are led by LinkedIn Marketing instructors and peer Certified Experts. You can find upcoming events on the calendar. Live workshops are currently available primarily in English.
How do I review which live workshops I'm registered for?
- Sign in to Marketing Labs
- Go to the calendar
- Live workshops that you're registered for have a Registered stamp in the calendar
- You can select the live workshop title to review the details
You can also review the courses you're registered for from your Marketing Labs profile.
How do I add a live workshop I've registered for to my calendar?
Download the calendar invitation for the live workshop you're registered for and add it to your calendar:
- Sign in to Marketing Labs
- Go to your Marketing Labs profile to view the courses that you registered for
- Select the course title
- Select the live workshop lesson
- On the live workshop, select Download to calendar. These articles describe how to add a .ics event file to your calendar:
- Add and import calendars, Microsoft Support
- Import events to Google Calendar, Google Calendar Help
How do I launch a virtual live workshop that I'm registered for?
You can find all the courses you're registered for from your Marketing Labs profile. To launch a virtual live workshop, go to the live workshop lesson in the course. Select Launch event up to 5 minutes before the scheduled start time to launch the virtual live workshop.
We recommend attending virtual events from a desktop device.
How can I prepare for and engage in a virtual live workshop?
You can take several steps to prepare for and engage in a virtual live workshop.
Before the event:
- Turn your device speakers on and set the volume
- Charge your device or connect it to a power source
- Update your web browser to the latest version
During the event:
- Introduce yourself and share where you're located in the chat
- Use the videoconferencing Q&A (Question and Answer) feature to ask questions
- If you have trouble connecting to the video conferencing tool:
- Check your device audio settings
- Relaunch the videoconferencing tool
- Update or change your web browser
After the event:
- Share your thoughts in the survey
- Post about your learnings on LinkedIn with #LinkedInMarketingLabs
How do I cancel my live workshop registration?
- Sign in to Marketing Labs and go to the course
- Select Cancel registration to remove your event registration
If there is an upcoming live workshop, you can reschedule by selecting Register on the future event.
Can I watch a live workshop recording?
Live workshop courses are only offered live. You can register for an upcoming live workshop if you miss a live workshop that you registered for.
Certifications
How do I become certified?
You can earn different LinkedIn Advertising certifications on Marketing Labs.
Each certification exam and the certificate earned is independent of the others. You can take the certification exams in any order. While we offer preparation courses and a practice exam, there are no prerequisites to take each exam.
Are certifications individual achievements?
Yes, certifications are individual achievements. Your certification is tied to you as a learner, not as an employee of any company. You can take your certificates with you and share them with your professional network on your LinkedIn profile. Use them to demonstrate your knowledge and advance your career.
Are there any prerequisites to take each certification exam?
There are no prerequisites. You can take each certification exam without completing the practice exam or preparation courses.
For most learners, we recommend completing the learning path to prepare for each exam.
How can I prepare for each exam?
We recommend you:
- Complete all the preparation courses
- Take each practice exam
The preparation courses and each practice exam are optional. You can take each certification exam without completing the practice exam or preparation courses.
You can find the preparation courses, practice exams, and certification exams on the Certifications page.
What can I expect for each exam?
- You'll have 60 minutes to answer 60 questions
- The question format is multiple choice and randomized. The passing score is 75%
- The exam tests application, with a mix of scenario-based, recall, and process questions
- You can retake the test up to three times
- Upon passing the exam, we'll share steps to add the certificate to your LinkedIn profile
- The certification expires in two years
Can I use notes during the exam?
Yes, you can use your own notes during each certification exam.
How much time do I have to complete each exam?
You'll have 60 minutes to complete each 60-question exam.
What score do I need to pass each exam?
The passing score for each certification exam is 75%.
What happens if I don't pass an exam on the first try?
We recommend reviewing the preparation courses and taking the practice exam before retaking the exam.
You have three tries to pass each exam. If you haven't passed the exam after three times, contact the LinkedIn support team for next steps.
When does my certificate expire?
Each certificate is valid for two years after successful completion of the certification exam. At the end of two years, the certificate expires.
To stay certified, you'll need to retake the current version of the exam.
Where can I find my certificate expiration date?
- Sign in to Marketing Labs
- Go to your Marketing Labs profile
- Select View certificate for the certification exam course in the table. The certificate opens in a new browser tab
- On your certificate, you can view the date span that the certificate is valid
How do I recertify?
To stay certified, you'll need to retake the current version of each exam. You can take each certification exam 22 months (about 2 years) after you earned your certification (two months prior to your certificate expiration date).
Where can I access and download my certificate?
- Sign in to Marketing Labs
- Go to your Marketing Labs profile
- Select View certificate for the certification exam course in the table. The certificate opens in a new browser tab
- Select Download as PDF. The certificate downloads as a PDF to your device
How do I change my name on my certificate?
The name on your certificate uses the name on your LinkedIn profile. To update the name on your certificate:
- Update your name in your LinkedIn profile using the steps in the article, Changing How Your Name Appears on Your Profile, LinkedIn Help
- Once you've made the change to the name on your LinkedIn profile, clear your browsing cookies
- Go to your Marketing Labs profile to confirm your name is correct. Select View certificate to confirm your updated name appears on your certificate
While your name will update on your certificate, your certificate number and verify link stay the same.
How do I add my certificate to my LinkedIn profile?
- Sign in to Marketing Labs
- Go to your Marketing Labs profile
- Select Add to profile for the certification course in the table
- A new browser window opens the Add license or certification settings for your LinkedIn profile. The fields fill with the certificate settings automatically:
- Name
- Issuing organization
- Issue date
- Expiration date
- Credential ID
- Credential URL
- Select Save. The certificate is visible in the Licenses and certifications section on your LinkedIn profile
Learn more: Managing Licenses & Certifications, LinkedIn Help.
LinkedIn Certified Marketers program
What is the LinkedIn Certified Marketers program?
The Certified Marketers program empowers marketers to connect and learn from their peers, deepen their marketing expertise through exclusive live workshops, and unlock access to betas and networking opportunities. The Certified Marketers program is available in English only.
Take the first steps to join the Certified Marketers program.
How do I become a LinkedIn Certified Marketing Insider?
You become a Certified Marketing Insider when you complete all certification exams and all the respective certificates are valid. You can take the certification exams from the Certifications page. You can complete the certification exams in any language to become a Certified Marketing Insider.
Learn about what the Insider program has to offer and review the community guidelines in the program guide.
I've earned a valid certificate for all certification exams. How do I get access to the Insiders experience?
- Sign in to Marketing Labs
- Within 10 minutes of successfully completing all certifications, you'll get access to the Insiders homepage
- On the homepage, select Join to get access to the LinkedIn Certified Marketing Insiders group on LinkedIn:
- The LinkedIn group page opens in a new tab
- On the LinkedIn group page, select Join
- Once your request is accepted by our team, you'll get access to the Insiders group on LinkedIn
How do I add my Insiders badge to my Marketing Labs profile?
When you select Download your badge on the Insiders homepage, your badge is issued and you can find it on your Marketing Labs profile.
How do I get notified about upcoming Insiders Scoop events?
Confirm that Allow group notifications and Group updates settings are turned on in your LinkedIn profile group notification settings. You'll get notified of program updates shared on the LinkedIn group.
How do I become a LinkedIn Certified Marketing Expert?
You can learn more about how to become a Certified Marketing Expert from the Certified Marketers program page.
Support
What devices can I use to take courses?
You can use any device to take courses on Marketing Labs that has a modern browser and is connected to the internet. We recommend accessing Marketing Labs on a desktop device.
I'm not able to access lesson content. How can I resolve this?
Courses use a variety of content types including HTML lessons, videos, quizzes, and interactive elements like SCORM. Several factors can cause errors accessing lesson content.
Try these strategies to resolve an issue accessing lesson content:
- Confirm your internet connection is stable
- Refresh your web browser and make sure your web browser is updated to the latest version
- Close and relaunch your web browser
- Try to load the lesson in an Incognito or Private window by selecting your browser's menu button and selecting New Incognito / Private Window. If the lesson content loads successfully in the new window, this indicates that a browser extension could be preventing the content from loading
- Try to load the lesson in a different location (for example, if you're at an office or school, try at home). If the lesson content loads in the new window successfully, this indicates that a network setting could be preventing the content from loading
How do I give feedback about Marketing Labs?
Each course includes an optional survey in the last lesson.
You can also provide feedback about your overall learning experience in the Marketing Labs learning experience survey.
How can I get help if I have other questions?
For questions specific to LinkedIn advertising or your Campaign Manager account, you can visit the Help center. It provides answers to frequent questions and a way to contact the LinkedIn support team through chat.
For help with your Marketing Labs experience, start a chat with the LinkedIn support team, noting that you need help with LinkedIn Marketing Labs. For technical issues, include information about:
- Your web browser type and version (for example, Chrome Version 136.0.7103.49 (Official Build))
- Your device type (for example, Microsoft Surface, MacBook Pro)
- Your operating system version (Windows 11, MacOS 15)
- A screenshot of the error, if any