Skip to content
Learning paths Certifications Calendar Catalog Certified Marketers program
Searching
Reset

Catalog

Search, filter, and explore all available courses

Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
40 minutes
Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance.
30 minutes
Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
15 minutes
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
30-40 minutes
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
35 min
Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
10 minutes
Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
7 minutes
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
20 minutes
Creating a Campaign
Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns.
40 minutes
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
10 minutes
Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
10 minutes
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
45-60 minutes
Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
18 min
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
40 minutes
Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
10 minutes
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
40 minutes
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
45 minutes
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
45-60 minutes
Video: Boosting as part of your content strategy
Save time and keep your campaigns “always on” by boosting your organic content
2 minutes
Video: Boosting from your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers
2 minutes
Video: Create a Campaign Manager account
To start advertising on LinkedIn, you'll first need to take these steps to create a Campaign Manager account
2 minutes
Video: Create your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business potential
2 minutes
Live Workshop: Accelerate Campaigns on LinkedIn
This live workshop will help you discover the fundamentals of getting started with LinkedIn's Accelerate campaigns
45 minutes
LinkedIn Content and Creative Design Certification
Demonstrate your expertise in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative.
60 min
LinkedIn Content and Creative Design Certification Practice Test
Do you want to see if you're prepared for the LinkedIn Content and Creative Design exam? Take this practice test.
20 min
LinkedIn Marketing Solutions Fundamentals Certification
Demonstrate your expertise in launching LinkedIn ad campaigns to reach your advertising goals.
60 min
LinkedIn Marketing Solutions Fundamentals Certification Practice Test
Do you want to see if you're prepared for the LinkedIn Marketing Solutions Fundamentals exam? Take this practice test.
20 min
LinkedIn Marketing Strategy Certification
Demonstrate your expertise in using LinkedIn's organic and paid advertising solutions throughout your media strategy.
60 min
LinkedIn Marketing Strategy Certification Practice Test
Do you want to see if you're prepared for the LinkedIn Marketing Strategy exam? Take this practice test.
20 min
Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
60 minutes
[Template – Live workshop] Live workshop: [Course title]
[1-2 sentence overview of the live workshop topic]
62 min
[Template – Video course] Video: [Course title]
[1-2 sentence overview of the video course topic]
2 min